How Holiday Pop‑Up Virality Works in 2026: Short‑Form Drops, Resilient Ops and Projection‑First Experiences
In 2026 holiday virality is engineered, not accidental. Learn the advanced strategies event teams use to turn weekend pop‑ups into shareable, revenue‑driving moments — from short‑form drops and microdrops to projector‑first installations and resilient city operations.